In May 2020, the Big Ten Conference launched the
#B1GDifference campaign in order to highlight and applaud the collective efforts of all 14 Big Ten institutions in the fight against the COVID-19 pandemic. With millions of Big Ten alumni across the globe and hundreds of thousands of students, professors and support staff active on campuses, we know our aggregated efforts, be they on the front lines or in our own homes, make a
#B1GDifference.